Blog post

Pinterest Explained: Your Pinterest Profile Is A House!

So, something I get asked often when chatting to my Pinterest management clients is the following: please explain Pinterest to me, in a way that I can understand.

With that in mind, I thought I’d share my Pinterest analogy with you, because, it really does help people understand how Pinterest works! ūüôā

Pinterest Explained: Your Pinterest Profile Is A House

If you think of your house or flat (or apartment for those of you outside the UK!), this will make sense – I promise!

Your house has an address – usually a number and a street name – and your house is made up of rooms, right? Within those rooms, you have your storage areas – cupboards, closets, drawers and nooks – and inside those storage areas you have your objects. Now, that is what your Pinterest profile is! A filled up house!

Let’s dial it back and start with your Pinterest Bio!

Pinterest explained - what is Pinterest, how does a Pinterest account work, in an easy to understand way!

Pinterest Explained: Your Pinterest Bio

The bio you present to the world on Pinterest is a bit like your address. It tells people where you are, and what you stand for.

This is my current Pinterest Bio for this website:

Eve Tokens | Pinterest Marketing Tips. I help small business owners build targeted website traffic using Pinterest SEO + Pinterest marketing strategies.

See, that’s a clear ‘address’.. nobody could doubt what I’m about / where I live! I clearly state my name, what I do, who I help, and how. Sorted.

The bio I have for my business The Creative Curator is:

Sewing Tutorials For DIY Clothes | The Creative Curator. I blog about sewing, pattern making, fabric manipulation, fashion design & DIY clothes. Visit for: sewing tutorials, sewing tips, sewing projects & patterns!

Again, it’s a clear description of who I am and what I do.

So. Let’s move on from our address and into our house!

Broad Pinterest Boards: Rooms Of My House

Now that you know where to find me, I need to get my house ready for your visit. To do this I make sure my rooms are in order. I have my kitchen, my dining room, my master bedroom and my main bathroom.

If you wandered into those rooms while visiting, you’d know where you were right away, based on the content.

  1. My kitchen has a cooker, a refrigerator and a dishwasher.
  2. My dining room has a dining table, dining chairs and a French dresser.
  3. My master bedroom has a big four poster bed, wardrobes/closets and chests of drawers.
  4. My main bathroom has a bath tub – the free standing kind in the middle of the room – a toilet and a waterfall shower against the back wall. And candles; so many candles.

(Ok, ya got me, this is clearly my dream bathroom, and not actually real!)

So, you know what these rooms are, and you’d expect to see lots of rather ‘broad’ items in them. The dishwasher, the refrigerator, etc.

Lets put this into ‘reality’ by thinking about the rooms aka boards on my main biz account The Creative Curator.

  1. Sewing
  2. Pattern Drafting
  3. Fabric Manipulation & Textile Design
  4. Fashion Design
  5. Sustainable Fashion

I have way more broad topics on that account, but we’ll stick to these five for now.

Niche Pinterest Boards: Smaller Areas Of My House

So, you can see from above that your main boards on your Pinterest account are your main topics.

You then have to think about more niched topics. How do we think of these? Lets go with the kitchen as an example.

Your kitchen has those main features that make it recognisable. Anything kitchen related can be placed in your kitchen. You could put these kitchenware items anywhere.. on the shelves, in the cupboards, on the counters… Your kitchen is basically home to all the kitchen crap you can find.

And that is what your niche Pinterest boards are: the cupboards and shelves in those rooms!

In real Pinterest terms this would be:

  1. Sewing:¬†sewing tutorials, sewing tools, sewing tips, sewing books, sewing details, sewing clothes, quilting, sewing hacks, sewing patterns… anything sewing related could go onto this broad topic board.
  2. Pattern Drafting: pattern making tutorials, dart manipulation, full bust adjustment tutorials.
  3. Fabric Manipulation: weaving, gathering, pin-tucking, smocking, appliqué.
  4. Fashion Design: fashion mood boards, fashion drawings, fashion illustrations, 2D design, 3d conceptualisation, draping, portfolio development.
  5. Sustainable Fashion: DIY clothes, refashioning, up cycling, thrift store buying, zero waste fashion.

You can see that for each of the above examples, all those smaller ‘subjects’ fit into the main topic. And it is those smaller subjects that become my ‘cupboards, closets, pantries and shelves’!

Let’s break down further to explain Pinterest better!

Cupboards As Niche Boards

In my kitchen I have a pantry, a refrigerator and quite a few cupboards.

These are separated by what goes in them.

  1. The pantry is the cold dark room where I store my vegetables that don’t need to be refrigerated.
  2. The refrigerator takes care of my dairy, fruits and meats. Those food items that spoil.
  3. The cupboard above the kettle houses my teas and coffees.
  4. The cupboard in the French dresser has all the bowls and plates.
  5. The drawer under the sink has all the knives.

Do you see where I’m going with this?

Cupboard Items As Pins On Pinterest

So, any of my sewing related content can go to my main topic board ‘sewing’ first, and that way Pinterest can learn what it’s main topic is about. Then it goes to my smaller niche boards, as relevant.

A recent pin of mine was ‘Free Sewing Zippers Guide’. This went to my sewing board first – for broad keyword assignment, then I sent it to my ‘Zipper Tutorial board’, and then my ‘sewing beginners’ board. I’ll schedule it through other relevant boards too, but for now, by putting that pin through my broad topic board, and then some niched, highly relevant boards, I’m telling Pinterest what that pin is about, so that it knows what search terms to show it for.

Would You Put Socks In Your Cutlery Drawer?

With all this in mind, the final thing to say is, would you put your socks in your cutlery drawer? If a pin doesn’t belong somewhere, don’t force it there. You’ll come across as spammy, and Pinterest doesn’t do spam.

I’m hoping that is Pinterest explained in a nutshell. Well, an easier to understand analogy that many of you may have ¬†seen anyway! If you have ever wondered about how Pinterest works, that should help…

This is just one element of having a well optimised Pinterest account. If you’d like to learn how to optimise your Pinterest account, check out my Done With You Pinterest bootcamps, where I work with you, to create a perfect Pinterest business account.¬†

Did you like this post? Did it help explain how your Pinterest account works? Let me know in the comments below and share it with your small business friends too!

Leave a Reply

Previous Post