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Are you left wondering how to get followers on Pinterest since the recent reintroduction of the following feed on Pinterest? When it comes to your Pinterest account, you will now need to actively work on growing your Pinterest followers.

However…

Let me be clear. Pinterest followers that you do gather will need to be the right Pinterest followers for you to succeed on Pinterest. These followers need to be:

• Engaged with your content

• Using Pinterest more than once every couple of months

The reason for this – as mentioned at the start of this how to get followers on Pinterest post – is that Pinterest has now resurrected the following tab a few years after removing it as a feature.

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

The Following Tab

When you log into Pinterest, you are confronted by the Smart Feed which makes up your home feed.

Now, we have the following tab, which on mobile devices is found here:

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

And on desktop is found here:

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

When you – or your Pinterest followers – click this tab, they will see somewhat chronologically the latest content added by the people that they follow.

Think of it like Twitter, Facebook and Instagram.

Following Content

On these social media platforms (remember that Pinterest is a search engine, not social media) content is shown to a percentage of followers first.

If it gets engagement, it gets shown a little more to other followers and friends. These social media platforms are trying to provide content that is good and that their users will enjoy, and if people aren’t engaging, they stop showing it.

Now, Pinterest is doing a similar thing. Which is why you now need to know how to get followers on Pinterest!

Pinterest will show your new content to your followers. If it gets engagement, Pinterest will get add it to the smart feed for other people who might like the content. If it gets yet more engagement, its likely to then show up in related content and search results that bit faster.

If your new Pinterest content gets no engagement? It bombs. And you’ll have to wait for it to be indexed and then shown in search results. (This is why Pinterest SEO is so important!)

Type Of Pinterest Followers

You can see from the above scenario that having followers who engage with your content is really important. The ‘type’ of Pinterest follower you want is the one who is truly aligned with you and your niche, so that they are likely to be highly engaged with your content. Yet we also want them to be on Pinterest often too – Not someone who scrolls once per month. 

So, lets jump in with how to get followers on Pinterest in late 2018!

How To Get Followers On Pinterest In Five Steps

Finding more Pinterest followers – that are engaged of course – is a multi-step process. Here are five steps to get followers on Pinterest!

1. Facebook Page Followers

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

If you have a Facebook Page, your followers there quite possibly have a Pinterest account. And they might even not realise you are sharing content over on Pinterest too.

With the Facebook algorithm hiding much of the content posted by Facebook pages, luring your peeps there over to Pinterest might well work in your favour!

2. Email Subscribers

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

Your email subscribers are you peeps. They’ve signed up for your email list for a reason – you fix a problem they have! Let your email subscribers know that you exist on Pinterest too!

When I email my subscribers about new website content, I try to include a small thumbnail of the pin graphic with the instructions ‘read now or pin for later’… This is a great way to get quick saves on your new pin graphics!

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

3. Pinterest Follow Widget

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

A Pinterest follow widget is a great way to get people on your website – who are engaging with that content – to follow you on Pinterest.

You can add a board widget to a blog post or product category page, or a general profile widget to your sidebar, your footer… the world is your oyster!

Here’s a widget added to a blog post (Hint: see this in action at the bottom of this blog post!)

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

Then, you can create a widget sized perfectly for your sidebar…

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

Notice how perfectly sized it is? Here it is in action in my sidebar.. (Hint: if you peek to the right, you’ll see it in action there too!)

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

4. Follow Relevant People

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

In order for you to get more Pinterest followers you should consider following others in your niche. Not only is this a good way to connect with others (I don’t see these people as competition, more as collaborators!) you will also have a following feed filled with relevant content for your curated boards. And this will help your Pinterest profile be shown as a quality and relevant account.

You can also take this tip a step further, and follow their followers. You do want to check out the profiles of course, to make sure they are active Pinterest users, but it’s quite possible that when you follow these active Pinterest users, who are interested in the content you create, they’ll hope over and follow you too!

(PLEASE NOTE: I am not recommending follow-unfollow activity! That’s just spammy!)

5. Create Niche Boards

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

Creating very specific niche boards will raise the chance of Pinterest showing your board to a searching Pinterest user, rather than just a pin.

Example 1: Advanced Sewing Patterns

Here’s my super niched board ‘advanced sewing patterns’ – checked on a clients account so not ‘corrupted’ info by using my own account to search.

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

You can see that the only board showing up in the search bar is my own. This could be that there are no super niched other boards titled this way. Or it could be that the search terms isn’t used elsewhere on Pinterest as a keyword.

I’m fine with either scenario, knowing that it’s also possible that this board will show up in Google Search when sometime types in ‘advanced sewing patterns’ as a search term…

Example 2: How To Sew A Pocket

If a Pinterest user were to type in ‘how to sew a pocket’, my board titled ‘How To Sew A Pocket’, filled with ‘how to sew pocket’ pins, is the first one shown under boards.

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

Again, this search took place from a different client’s account so as to not skew the result (which is why their profile name is blanked out in the top right).

Example 3: Technical Drawing Fashion

At the same time, my board titled ‘Technical Drawing’ is too broad and is shown in 17th place for a ‘technical drawing fashion’ search.

The first screen shot is my own board on my profile.

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

And this second screenshot shows the position of my board amongst all boards for the search term Technical Drawing Fashion.

How to get followers on Pinterest - increase your Pinterest followers with these five steps!

This tells me I should create a more niched board to have have a chance of ranking boards for that search term.

How To Get Followers On Pinterest – A Final Thought

There you have it – five steps to get more followers on Pinterest.

My final thought for you – why not follow one of my Pinterest boards related to Pinterest Marketing? (See what I’m doing here?)

Pinterest Marketing Pinterest Board

I have this board which is filled with great info on Pinterest Marketing.

Pinterest For Business Board

Then there is this board filled with Pinterest tips specifically for small business owners.

Pinterest For Beginners Board

And if you’re a total Pinterest newbie, this board is perfect for you!

Why Not Follow Me On Pinterest?

And then, there’s my actual Pinterest Profile, where I’ll be sharing all sorts of amazing tips specifically about growing your Pinterest account.

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